.Paris ParalympicsIndian professional athletes' impressive performance at the Paris Paralympics seems to be to have actually gone undetected through India Inc - there are actually still few indications of brand deals.Large companies like Puma, Coca-Cola, Zydus Health, Adidas as well as SBI Life insurance policy stated they are sustaining the Paralympians, yet media managers said generally, promotions and sponsorships are actually a lot fewer, and also include lesser remuneration compared to Olympic medallists." While some labels have approached us, they are largely for restricted instant marketing associations, as well as certainly not structured as recommendation offers," pointed out Neerav Tomar, taking care of director of sports control company IOS Athletics, which stands for Paralympic javelin thrower Sumit Antil, high jumper Nishad Kumar and also tennis player Nitesh Kumar. Indian Paralympians brought home a report 29 awards, consisting of seven golds, from Paris, a huge payload reviewed to 6 medals- and also no gold -coming from the Olympics.Yet, the common cost billed through best Paralympic sportsmens - which Tomar pegs at 15-20 lakh for every affiliation - is much lower than endorsement charges of top-performing Olympians, which vary from 75 lakh up to 4 crore every deal, as ET stated earlier.That claimed, there are actually some solid underwriters for para-athletes. Some Cos Keeping SupportKarthik Balagopalan, MD of activewear manufacturer Puma India, claimed the company "has always possessed a broad approach towards onboarding company ambassadors." Paralympics gold medallist rifle shooter Avani Lekhara has actually been part of Puma's roster of professional athletes because just before she succeeded India's very first gold for the event in 2020. "We support 11 para-athletes that exemplified India at the Paralympic Games 2024," Balagopalan stated. "Sportsmens are role models, and also it is our task as the leading sports label in India to definitely back them in their interest of excellence - regardless of age, gender, background or scenario." Its rival Adidas registered javelin thrower Sumit Antil and high jumper Nishad Kumar prior to they left behind for the Paris Paralympics.Coca-Cola is actually a supporter of the Paralympic Board of India, as well as handgun shooter Rubina Francis and discus thrower Sakshi Kasana. Its own Thums Up brand has released campaigns featuring both para-athletes, mainly on social media.Last month, SBI Life insurance policy said it partnered with the board as a gold supporter for this year's activities." We perform believe that if our team were to construct a grassroots-level sports association for some of our companies, this is one brand new opportunity that our company are going to consider in alongside routine competitions," mentioned Tarun Arora, leader of Zydus Health that produces Complan wellness alcoholic beverage and also Glucon-D power alcoholic beverage powder.The government claimed it will definitely provide "complete support" to the para-athletes in their preparation for the 2028 Los Angeles Paralympics.
Posted On Sep 13, 2024 at 07:11 AM IST.
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